Dalton PR helps brands earn attention where it matters.

We operate in a fast-changing Nordic landscape, where visibility goes beyond traditional media reach. Search, AI, influencers, and new discovery behaviours are redefining how brands are found.

Dalton PR help brands earn attention early and build lasting discoverability – ensuring they are not only seen in the moment, but remain visible over time where media, search, and generative platforms converge.

Clients

Meet
Dalton

Founded by Jens Elfsberg and Mikael Ivanov, Dalton is led by senior PR practitioners with a strong track record of delivering earned coverage that moves the needle. Backed by a trusted network of specialists, we build fast, flexible teams tailored to each assignment.

At Dalton, we translate global ambitions into meaningful impact across the Nordics. Visibility, credibility, and results are built by securing high-impact coverage across relevant outlets and emerging media – turning product innovation into talking points that drive awareness and consideration.

As an integrated extension of our clients’ teams, we combine strategic advisory with hands-on execution.

WE OFFER

    • Press office

    • Media training

    • Communication strategy

    • Market and media landscape analysis

    • Crisis communication

    • Creative campaigns

    • Sponsorships and partnerships

    • Events and activations

  • A strong test and review program helps brands show up where purchase decisions are made: in editorial coverage, expert comparisons, retailer environments, and AI-driven search. By combining product programs with SEO, GEO, and long-term search visibility, brands can strengthen both credibility and discoverability across categories.

    • Influencer relations

    • Community engagement

    • Creator collaborations

    • Social-first activations

  • We conduct a comprehensive AI audit to evaluate how your brand is currently perceived and represented across AI models.

    Through in-depth analysis, we assess visibility, accuracy, and positioning in AI-generated outputs. Based on these insights, we deliver a clear, actionable report with tailored recommendations to strengthen your brand’s presence and performance in AI-driven environments.

    Beyond the audit, we support the implementation of recommended improvements and provide ongoing monitoring to track progress, adapt to changes, and ensure your brand remains accurately and effectively represented over time.

Get in touch!

Dalton helps brands earn visibility, credibility, and meaningful impact across the Nordics.

Email us at contact@daltonpr.se

Or give us a call at +46 70 794 10 56